Creative Director | "A Touch of Art" Campaign
Led the creative vision and execution of an immersive brand campaign that blended fine art with luxury storytelling. Concepted and directed a collaboration with renowned paper sculptor Jeff Nishinaka, creating a striking visual narrative that elevated Lugano’s identity across print, digital, and physical spaces. Oversaw all aspects of production, including art direction for photography, campaign film, print collateral, and large-scale installation design. The campaign received accolades from the curators of Art in America for its originality and craftsmanship. Directed the shoot and the process to ensure the execution of my vision. Collaborated closely with designer, photographer, and the artist to ensure all creative expressions reflected the brand’s sophistication and artistic integrity.
Tools Used: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Premiere Pro (for video direction and editing oversight)
Talented paper sculptor Jeff Nishinaka skillfully brings movement to straight lines, giving them flow and structure
“Lugano is a master creator of art and goes beyond their expertise, and supports artists who share that same creative vision of perfection, but in different mediums. It’s been especially fulfilling because Lugano fully understands the creative process and, with little direction, allows me to create a vision of my own.”
- Jeff Nishinaka
