As Creative Director, I lead the creative vision and execution of brands across all visual, digital, and experiential channels. Operating within an exceptionally fast-paced environment, I manage talented professionals in-house and on a project basis.
I consistently deliver elevated work under tight and often unrealistic deadlines without compromising quality or brand integrity.

I direct and produce multiple high-impact campaigns each year, overseeing everything from initial concept development to final execution. This includes spearheading an art-driven campaign in collaboration with internationally renowned paper sculptor Jeff Nishinaka, seamlessly integrating fine art with luxury branding to create a multidimensional visual narrative that resonated across digital and physical platforms.

My scope of work extends to creating elevated social media content, custom collateral for exclusive events, and distinctive design for Lugano’s Equestrian partnerships. I’ve also led the production of a large-scale, custom art mural to embody the brand's core values through immersive storytelling.

Additionally, I have overseen the complete redesign of Lugano’s online presence, ensuring that the brand’s digital expression matches the elegance, craftsmanship, and exclusivity of its in-person experience. Every project I lead, from strategic direction to hands-on design, is meticulously crafted to elevate the brand and deliver an exceptional, cohesive branded experience across all touchpoints.