This project focused on defining and executing the visual identity for Alle, AbbVie's premier aesthetics rewards program. From creative direction through final rollout, I led the development of a comprehensive brand book and a full suite of supporting collateral. This included brochures, table tents, digital ads, social content, and more—all designed to maintain consistency across every touchpoint. The result is a unified, elevated brand experience that reflects the premium nature of the program and deepens engagement with both providers and members.