Elevating Everyday Wellness
This project reimagines Brookstone's personal care line with a fresh, modern identity rooted in simplicity, function, and elevated design. From creative direction to execution, the work spans brand strategy, product development, and packaging design, all unified by a clean, approachable aesthetic. The branding system balances form and function, bringing a sense of calm and clarity to everyday routines. Packaging was thoughtfully designed to feel premium yet accessible, with a focus on tactile materials and clear communication. From concept to shelf, every element reflects a refined approach to wellness that aligns with the Brookstone legacy of innovation and quality.