From Concept to Captivation
This project showcases end-to-end creative development for Doghaus, a premium lifestyle brand for dogs and their humans. From establishing a bold, playful visual identity to crafting product packaging that pops on shelf, every detail was designed to reflect the brand’s modern, elevated aesthetic. The booth design brought this vision to life in physical space with clean lines, punchy graphics, and a thoughtful layout that created a standout presence in a crowded trade show environment. Visual merchandising was strategically executed to maximize storytelling, flow, and engagement, making the brand’s values and personality instantly clear. From initial concept to final install, this work embodies design with purpose and a whole lot of bark.