Creative Leadership Across Multi-Brand Product Lines & Visual Merchandising

I led a team of over 35 creatives across diverse disciplines—including design, production, and brand strategy—to develop and deliver full product lines for both in-house brands and household names like Firestone and Brookstone. In addition to overseeing the end-to-end creative process, I was also responsible for the visual merchandising of our showrooms, ensuring cohesive storytelling and elevated brand presentation at every touchpoint.